Analysis.

H&M Says Demand for Plus Sizes Wasn't There. Let's Look Closer.

A sales report records what was bought, not what was wanted. Before a brand cuts a size, it should know which of the two it is measuring.

₦461 Million: What Sizing Silence Is Costing West African Fashion

Eleven brands, five dimensions, one number. How West African fashion's sizing gap adds up to ₦461 million a year, and why ASOS scored 93.